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Top 5 Mistakes Made in Internet Marketing
In the world of internet marketing, mistakes can not only be expensive, but also extremely costly in time, effort and results. There is an old saying about there being no mistakes in life, but rather a...
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New Ways to Adapt Your South African Content Marketing Strategy for 2016
Everyone involved with marketing a local brand, large or small, has at least dabbled in content marketing. What is content marketing? Well you can read about it here. Most marketers are using content...
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How to Gain a Content Marketing Advantage
By now, you know all about content marketing. You may have even heard of content shock, too. So which is it? Is content marketing a necessary part of digital marketing success? Or is there too much...
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How To Get Your Business Social Media Savvy
Let’s all be honest here: everyone and their second cousin’s tannie has a social media presence now. Even Riaan Cruywagen is on Facebook these days. No matter what you do or how old you are, the social...
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How To Track Digital Marketing Campaigns Using Google URL Builder
When you are running a digital marketing campaign, in many cases you are using multiple tactics on different platforms to deliver the overall strategy. No idea what I am talking about? Here is an...
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12 Tips To Achieve The Perfectly Optimised Post
We have all been told ad nauseum that Google wants us to write more content, more often and keep it relevant. We agree 100%, but what a lot of our clients struggle with is optimising their posts when...
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The Truth About Digital Advertising
Six years ago when we started our business, many clients grumbled about social media being “just a fad” that “had no place in the business world.” Look how that turned out. The biggest winners have...
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Google's New Ad Changes – What You Need To Know
As you may or may not have heard, Google made three very significant changes to its Adwords platform on Tuesday. While the Big G had let us know that these changes were coming (they announced them at a...
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The Future Of SEO In South Africa
The debate rages on internationally. Is SEO dead? At last month’s Google Startup Grind in Durban, founder of BidorBuy, Andy Higgins, said that in the early days achieving rankings was easy, but the...
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Should You Advertise on Bing in South Africa?
Being a Certified Google Partner Agency & Google Adwords Agency in Durban means that we think about paid search a lot. In fact we spend a lot of our time using Google’s products and are pretty...
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